UGC quality checklist

Run it on every video before sending. Nothing goes out until every box is ticked.

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1 · The creator

• Look clean, groomed and put-togetherTake off hats and sunglasses. Keep nothing on your head.
• Speak native or near-native EnglishKeep a light accent if you have one, that is fine.
• Show real emotion on your faceBe shocked, excited, disgusted, scared. Never look flat, sleepy, or like you are reading.
• Wear something brightAdd one bright element to your clothes so the frame catches the eye.
• Film on a clean, upscale backgroundNo mess, no garden, no clutter behind you.

2 · The hook

• Take the hook from a proven viral UGCUse this bank of hooks if needed.

3 · The demo

• Make the first demo the most hooky and engaging oneOpen with the brightest, most impressive screen you have. The first demo decides if they keep watching.
• Show the demos in a logical order, not as a list of featuresExample: connect your ad account in one click, get a full audit, then watch it generate 15 creatives from that audit.
• Use fewer screens and say more cool things about each oneDo not switch the screen more than 5 times. Stay on one screen and say something very engaging about it.
• Add a personal success line and amplifiers to every demoSay things like "this feature alone made me $10k" or "conversion went up 20%".
• Record the screen in sharp qualityAvoid blurry phone-at-laptop shots and messy backgrounds.
• Make the demos very engaging: use a pointer like a pen or your hand to show the most important thing on the screen, and keep the camera movingSee how demos are filmed in Amboras UGC: push in on the key number, pull back out, pan across the screen, tilt up to your face and back down. Never leave the shot locked on the screen.
• Avoid screens with a lot of white space during the demo

4 · The script

• Keep it under 50 seconds
• Use as many amplifiers as possible, at least 5 per videoSay "just released", "biggest secret", "I'm shocked", "made $X in 3 days", "experts are hiding this", "brand owners are in full panic". Count them.
• Give an outcome, not only a demoSay "scaled to $100k/mo" or "traffic 3x in 2 weeks".
• End with the comment keyword from the script, word for word"Comment SEO and I'll send you the link." Same word in the video and the caption. It triggers the DM.

5 · Captions and edit

• Put captions on every screen
• Use a standard Instagram caption font, like Helvetica Neue BoldKeep captions white with a black stroke.
• Make the AI voice closer to a real voiceRight now it sounds clearly different from a real person on camera.
• Say abbreviations the way people say them"URL" and "SEO" are said as normal letters in one breath, not stretched out like U-U-U R-R-R L-L-L.