Paid Ads for influencers — hooks + scripts

For influencers. Three videos we run as Meta ads. The ad is already in the feed — nobody has to be hooked into watching. The job: a hooky story in the first three seconds, then the best product demo there is, every screen real, the price at the end.

On this page1 · About Ryze AI and these videos2 · The three scripts
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1 · About Ryze AI and these videos

Ryze AI — an AI agent that runs Google Ads and Meta ads for ecommerce stores. It audits the account, makes the ad creatives, launches them, and every change waits for approval before it goes live. $89/month flat, 7-day free trial.

Who sees the ad — 2 segments

  1. Dropshippers, Shopify merchants
  2. Marketers in general, small business owners

How these videos differ from UGC

  1. UGC fights for the hook and for watch time. Those scripts live on the UGC Ads page.
  2. These are paid placements. The viewer is already watching. We convert them with a hook that makes them angry, then the product shown for real. All three videos use the same four demo screens; only the story changes.

The hook — maximum rage bait

  1. First line: name the enemy — the agency, Meta, your own ad account. Make them angry, then show the screen.
  2. Hooks: Claude just killed the ad agency · 1,000 agents run my ads · The biggest scam in ecommerce is your own ad account · My account spent $15,700 a month below breakeven and nobody told me · I fired my media buyer and gave the login to an AI · Your agency is watching, not making · Stop paying a percentage of your ad spend.

Structure of every video

  1. 0–5s — you on camera: the hook.
  2. 5–40s — four demo screens, 8–10 seconds each.
  3. 40–45s — you on camera: Ryze AI, 7-day free trial, link below. The price is said in script 1 only.
  4. Max 45 seconds.
  5. Max 4 demos.

Rules

  1. Hook first, then the story. The first line is the story's hook, said to camera with the proof screen behind it. Then the demos, in the order the story needs them. Features never lead; the story does.
  2. Real screens only. The Ryze chat, the approval queue, the grid, Ads Manager. Phone-filmed laptop or clean screen recording. Zoom in on the number when you say it.
  3. Say what it is in one sentence, early: "an AI that runs your ads". Say "Ryze" clearly at least twice.
  4. Face required. You on camera for the hook at the start and the price at the end, and cut back to your face for the reactions in between. The screens carry the demo; your face carries the story. Talk like you're showing a friend, not reading.
  5. No comment gate. The call to action is the free trial and the link: "Ryze AI, seven-day free trial, link below." Only script 1 says the price.
  6. Yellow = what you say. Plain text = what's on screen. Say it in your own words if you want, but keep every number as written — each one is on the demo screen.

2 · The three scripts

1Claude just killed the ad agency

The story: you got your agency's invoice — $4,000 for six ads that took three weeks — and the same night you tried Ryze. By morning it had done more than the agency did all quarter. You're angry about the price; the four screens are the proof.

  1. 0–5s
    You on camera, with your agency's invoice if you have one.
    SayThis is what my agency charged for six ads and three weeks. It was their last invoice, because that night I found this.
  2. 5–15s
    The video demo: from one Rhode product photo, twelve finished video ads. rhode-video-3/demo.html ↗
    SayOne photo of my product, one line in the chat, and twelve finished video ads while I watched. The agency needed three weeks for six.
  3. 15–25s
    The Rhode account audit: Google + Meta connected, flagged spend below breakeven, junk search terms with $0 conversions, and the revenue recoverable at the same spend. Scroll slowly. ryze-dash-deploy.vercel.app ↗
    SayThen it read my ad account: what I spent, what I earned, and the budget that was just wasted. The agency never showed me this.
  4. 25–33s
    Meta Ads Manager demo for Rhode: the new ads appear in the list as drafts, "Pushed · 10 ads in Draft". Nothing was uploaded by hand. Ads Manager demo ↗
    SayThe new ads landed in Ads Manager on their own, as drafts, waiting for my approval. Nothing goes live without me.
  5. 33–40s
    The Rhode report: spend, revenue, a funnel, the creatives ranked by ROAS, and three opportunities with dollar amounts. report/shell.html ↗
    SayAnd it wrote the report they used to charge me for. Three things to fix, with the dollars next to each.
  6. 40–45s
    You on camera.
    SayRyze AI. $89 a month, flat, not a cut of my ad spend. Seven-day free trial. Link below.
21,000 agents run my ads.

The story: a night-shift recap. You handed your ad account to a thousand agents at eleven, and now you walk through what they did, hour by hour, like a security-camera replay. In the morning you approved it over breakfast. The feeling: an army works for you, and you keep the last word.

  1. 0–5s
    You on camera, at night.
    SayThere is a secret system of a thousand agents that runs ad accounts. Mine is on it. Last night at eleven I turned it on. Watch what it did.
  2. 5–15s
    The Rhode account audit: Google + Meta connected, flagged spend below breakeven, junk search terms with $0 conversions, and the revenue recoverable at the same spend. Scroll slowly. ryze-dash-deploy.vercel.app ↗
    Say11:04. They read my whole ad account: the spend below breakeven, the junk searches with zero sales, the revenue they could get back. Then they went to work on the ads themselves.
  3. 15–25s
    The Rhode chat demo: one product photo is dropped in, "make me ads" is typed, and ten finished ads fill the screen. Press R to replay. ryze-demo-adidas.vercel.app/rhode ↗
    SayMidnight. One photo of my product, one line, and ten finished ads.
  4. 25–33s
    Meta Ads Manager demo for Rhode: the new ads appear in the list as drafts, "Pushed · 10 ads in Draft". Nothing was uploaded by hand. Ads Manager demo ↗
    Say1 a.m. All of them sat in Ads Manager as drafts, waiting for me.
  5. 33–40s
    The Rhode report: spend, revenue, a funnel, the creatives ranked by ROAS, and three opportunities with dollar amounts. report/shell.html ↗
    Say2 a.m. A report in my inbox: spend, revenue, three things to fix with dollar amounts. 7 a.m., I approved it over breakfast and launched.
  6. 40–45s
    You on camera in daylight.
    SayRyze AI. A thousand agents on your account, and you still decide. Seven-day free trial, link below.
3The biggest scam in ecommerce is your own ad account

The story: a scam exposed. You trusted Ads Manager. One audit showed the account was spending below breakeven, leaking money on searches that never sold, and nobody had told you. Outrage first, then the fix.

  1. 0–5s
    You on camera, then the flagged-spend line from beat 2.
    SayThe biggest scam in ecommerce is your own ad account. Mine spent fifteen thousand dollars a month below breakeven, and nobody told me.
  2. 5–15s
    The Rhode account audit: Google + Meta connected, flagged spend below breakeven, junk search terms with $0 conversions, and the revenue recoverable at the same spend. Scroll slowly. ryze-dash-deploy.vercel.app ↗
    SayI connected the account and asked for an audit. Sixty seconds later: the spend that loses money, two thousand dollars a month on junk searches with zero sales, and what I could get back. Not Meta, not Google, not the person I was paying ever showed me this.
  3. 15–25s
    The video demo: from one Rhode product photo, twelve finished video ads. rhode-video-3/demo.html ↗
    SayThen it went after the ads themselves. One photo of my product became twelve video ads while I watched.
  4. 25–33s
    Meta Ads Manager demo for Rhode: the new ads appear in the list as drafts, "Pushed · 10 ads in Draft". Nothing was uploaded by hand. Ads Manager demo ↗
    SayAll of it landed in Ads Manager as drafts, waiting for my OK.
  5. 33–40s
    The Rhode analytics chat: "show me which of my creatives are performing best" — the agent answers with the twelve creatives ranked by ROAS. rhode-analytics/demo.html ↗
    SayAnd now I just ask it which ads actually sell, and it shows me, ranked. The scam is over.
  6. 40–45s
    You on camera.
    SayRyze AI. Run the audit on your own account tonight. Seven-day free trial, link below.